Forget filters, DRM and locked-down set-top boxes. The makers of the open-source media center Boxee have a novel approach aimed at getting people to watch TV from legitimate sources. The idea behind it is not to punish pirates, but to instead use them as taste makers that could drive others to Hulu, Joost and similar streaming media web sites.

I sat down with Boxee’s head of products, Dave Mathews, at the DCIA’s P2P and Video conference a few days ago. Boxee has been enjoying a busy month, issuing a major announcement almost every week. First it was unveiled that Boxee is now running on the Apple TV platform. Then Hulu came to Boxee, and most recently, the Boxee team won the CES i-stage competition, earning not only $50,000 but a booth at the next CES in Las Vegas. Boxee won the award, in part, because of its social features, which could help turn potential pirates into Hulu users. Continue reading on

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