The BBC recently published a set of editorial guidelines for interacting with social networking platforms and other third-party web sites. Itís part practical how-to for BBC producers, part Star Trek-like Prime Directive, complete with warnings to ďbe sensitive to the expectations of existing users of the specific site.Ē

The document hasnít really gotten too much attention in the U.S.. In fact, I only found out about it through a German media blog. Thatís unfortunate, because thereís definitely a few lessons in there for U.S. TV networks and online video startups alike. Continue reading at

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