Sandvine, the company behind the devices used by Comcast and others to block BitTorrent, has just introduced a network management tool called FairShare that aims to address Net Neutrality concerns. FairShare is supposed to allow ISPs to manage their networks with a protocol- and application-agnostic approach, precisely what Comcast promised to switch to before the end of the year.

Comcast isnít the only one that could benefit from FairShare. Sandvine itself has been looking for a way to win back customers that were scared off by potential policy implications. The company saw its revenue fall 46 percent in the first quarter of 2008, a downturn that it attributed to customers delaying purchases because of the Net Neutrality debate.

So what will FairShare mean for online video? Well P2P startups will no longer be singled out as the Internetís bandwidth bogeymen. But your P2P-powered NBC Direct downloads wonít necessarily be any faster with FairShare. In fact, all bandwidth-intensive online video applications are at risk of being throttled. Continue reading at

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