Remember Red Swoosh, the P2P company that was bought by Akamai for $18.7 million in April 2007? Red Swoosh used to be a competitor to Akamai, albeit on a much smaller scale, offering P2P-powered content delivery services to corporate customers. Shortly before the Akamai acquisition, the company reinvented itself, rolling out products for amateur videographers and file-swapping consumers.

This new direction opened up a lot of possibilities for Akamai. In particular, it offered a way for Akamai to extend its business model to blogs and other platforms for user-generated content. Call it the CDN solution for the long tail, if you will, complete with options to enter the advertising market. But none of that materialized. Instead, it looks like most Red Swoosh products have been discontinued or taken down. Continue reading at

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