Nine Inch Nails (NIN) fans were caught by surprise this week when NIN mastermind Trent Reznor dropped by the bandís web site to announce that 405 GB of HD live footage somehow found its way online. The raw HD recordings, which document three of the bandís latest concerts from multiple camera angles, are available as a free BitTorrent download. Thousands of fans have started to download the footage, despite the fact that downloading 405 GB will literally take days, if not weeks, with an average consumer broadband connection.

This is not the first time Reznor has challenged traditional media distribution models. NIN promoted its 2007 album Year Zero with the help of a complex alternate reality game. The band also released its 2008 album Ghosts I-IV under a Creative Commons license and uploaded parts of the album to the Pirate Bay. That didnít seem to stop the success of the album, which recently topped Amazonís list of the best-selling MP3 albums of 2008. Could Reznorís massive video experiment lead to a similar success story? Continue reading on

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