Josh Catone over at ReadWriteWeb has an interesting suggestion for Warner Bros. to get folks interested in the upcoming superhero feature, Watchmen: Take a page from Trent Reznorís book. The Nine Inch Nails front man has been experimenting with innovative distribution and marketing schemes ever since his band said farewell to Universal Music, giving away songs and even uploading an album to the Pirate Bay. Catone admits that Warner canít completely follow the NIN model, and our resident superhero expert Chris Albrecht had some other good reasons why the Watchmen plan might fail, but Hollywood surely could use some new inspiration.

Now, the music industry isnít really known as a big innovator. In fact, record labels have long been the lemmings in the coal mine for Hollywood, stumbling from one disaster to another and showing what mistakes should be avoided at all costs. Remember that glorious idea to ship audio CDs complete with Windows malware ? But bands and online music startusp have started to innovate at last, developing a new type of music industry, oftentimes referred to as music 2.0, that is dominated not by brick and mortar, but by MP3 blogs, and pay-as-much-as-you-want online sales. Maybe itís time Hollywood took another look. Continue reading at

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