Want to give your new TV show a big promotional push? Forget about those promo DVDs in Entertainment Weekly, nobody watches them. P2P is where it’s at for a new generation of TV viewers. At least that appears to have been the rationale of a WB TV employee who recently claimed that he helped to leak the pilot of the network’s new production, “Pushing Daisies,” onto various Torrent Web sites.

Actually, he didn’t do the whole thing by himself. His neighbor’s kid helped him out. Unfortunately, not everyone has such helpful neighbors, which is why it might be time for a quick P2P primer for network executives: Want to make your show popular with the fifty or so million Americans who use P2P networks? Go ahead - but keep a few things in mind. Continue reading at Newteevee.com.

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