Social music darling announced this week that they are going to start a video service any minute now. Some folks apparently couldn't wait and just developed their own mashups in the mean time.

Take Lasttube for example. It's a great web-based video player combining and Youtube, glued together with Yahoo Pipes and Adobe Flex 2. It's been whipped up by one lone programmer in Colombia of all places, who by his own account only needed one day to complete this project, including "coding, testing, googling and lunch time."

If mashup programmers can do stuff like this in no time - what does that mean for start-ups like For one thing, they really have to try harder. Continue reading at

Update: Terrence Russell wrote a response to this article over a Epicenter blog. He says:

"In many ways Roettgers is right - the content and capabilities are floating around out there. But, in fact it's the quality that's missing. Although tools like Yahoo Pipes can reveal chinks in the financial solvency of startups, I have more vested in Last.FM's claim to secure the rights to every music video ever produced than in the hopes that Youtube's user-generated content will offer the same."

That's a tough one. The quality of a mashup obviously depends the data it gets from some other place - and you can justifiably argue that this is the weak link of any mashup. Many unauthorized music videos could soon disappear from Youtube.

At the same time I have some serious doubts about's ability to actually come thrugh and "secure the rights to every music video ever produced". Don't forget, iTunes has been trying that with music for years, and they still don't even have the Beatles.

Mashup programmers on the other hand could just switch to another platform if Youtube ever actually implements their filtering sysytem. My money is with user generated bootlegs on this one.

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