The Arctic Monkeys have been hailed as one of the first bands who got famous on Myspace. It wasn't exactly the grassroots PR campaign some people want it to be - after all, the band has stated that they didn't even know what Myspace was when their single topped the charts in the UK.

arctic monkeys

(The Arctic Monkeys - photo CC Frida Borjeson)

This doesn't mean that Myspace didn't do anything for the Monkeys. It just wasn't done by them, but by some fans who set up profiles for the band, spread the music and essentially bypassed radio to get them popular.

Leaked music has been good to the band in the past, but apparently they don't feel like they can make use of it anymore. The Times is reporting that the Arctic Monkeys are treating their newest release like a state secret:

"Security surrounding Favourite Worst Nightmare, the hotly anticipated follow-up, is such that music writers must surrender to Arctic Monkeys’ London HQ for an advance hearing."

The article goes on talking about bands like Bloc Party that have been profiting from MP3 and Myspace promotion, but now have been hiring Anti-P2P companies to stop the trading of their new releases. It quotes private copyright enforcer John Giacobbi of Web Sheriff with the words:

"They were looking at up to one million illegal MP3 song files spreading of an album which was supposed to break the band internationally."

Of course one could argue that one million MP3s files are a good sign that the band is having their break ...

(via Slyck)

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