Mac fans rejoiced when Apple TV finally hit the shelves this week. Their happiness was shared by a growing number of third-party software vendors whose business models are almost as interesting as their products are colorful.

Want to watch your DivX downloads on your Apple TV? Just get one of the many Apple TV converter solutions. How about YouTube videos? There are online platforms that help you with that as well, complete with RSS syndication no less. And what if youíre a Wii gamer who doesnít want to spend 300 bucks for yet another white box?

Donít worry, someone out there is working on a Zelda-themed media center solution as we speak. Welcome to the new online video cottage industry. Continue reading at

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