Korean serch engines and portal sites have agreed to ban ads of P2P and web-based file sharing services, according to a report from Etnews.co.kr. The article is admittedly not very clear on the details, but it seems like major search and content portals like Daum.net and Naver.com have agreed to not publish any ads for file sharing services on their sites anymore. Major advertising networks seem to be in the mix as well. From the article:

"Overture Korea, the largest ad agency, stopped ads, Google Korea is preparing for related policies. In fact, web hard and P2P ads will be eliminated from most local internet services."

Korea has been sort of a unique case in terms of file sharing for a number of years. 90 percent of Korea's households have broadband connectivity, with speeds typically around 40 to 50 Mbit. However, Koreans don't really use these ultra-fast connections for P2P file sharing. Instead, they simply upload content to web-based storage services, also known as webhard services.

Some of these services are operated by reputable technology companies. Webhard.co.kr is for example run by LG, and it apparently won't have to fear the new advertising ban:

"(P)ortal companies would stop illegal webhard and P2P ads but (..) webhard for individual storage will be continued regardless of copy right material distribution."

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