Howís this for a deal? is starting a public contest for its next TV commercial, and the two lucky winners will both get Amazon gift certificates for $10,000 each. The web retailer is soliciting 30-second video spots until July 17, after which both a jury and the general audience will crown one winner. Voting for the audience price will begin mid-August, and the final winners will be announced Sept. 21.

Granted, Amazon isnít exactly the first company to crowdsource its TV or web video commercials. In fact, video contest site regularly lists dozens of contests from major brands and online startups alike. Some offer pretty substantial cash prizes, while others promise anything from a backyard barbecue set to a month of free rent. However, Amazon doesnít seem to go down the contest route just to save money by not hiring a professional production company. The company clearly wants you to go all out. Why else would it reference the Three Wolf Moon shirt? Continue reading on

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