The Chinese P2P video vendor Synacast, better known under the name of its video platform PPLive, will announce next week the appointment of former Microsoft exec Vincent Tao as its new CEO. Tao joined Microsoft in 2005 via the acquisition of his mapping startup Geotango, which provided the technology for Virtual Earth. Since then, Tao has acted as senior director for Microsoft’s online services division.

PPLive is one of the largest P2P video-streaming platforms in China, with some 20-30 million active monthly users. Tao relocated from Seattle to Shangai, where PPLive is based, just a few days ago, and he told me on the phone that he’s excited about the Chinese market. “The opportunity there is unprecedented,” he explained. Continue reading on

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