One in three Internet users in the UK is watching TV online, according to a new study by the British media regulation authority Ofcom. This trend seems to be largely driven by the BBC’s iPlayer, which is used by 27 percent of the country’s online population. However, traditional TV viewing still plays a huge role, and time-shifting through DVRs is growing quickly.

Compare those data points to other countries in Europe, and you’ll get a significantly different picture. Online TV platforms are far less developed in Germany, for example, a country that just like the UK has a strong online population. DVRs are also much more popular in the UK than elsewhere. Still, there’s one thing we all seem to agree on, no matter where we are: We do love our TV. Continue reading on

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