Bruce Sterling might be a great Sci Fi writer, but he seems to have some problems with predicting the imminent future. His column in this months Wired magazine deals with word of mouth blog marketing, and has him asking:

"Have you ever seen an ad for Skype? Any kind of pitch, anywhere?"

Actually, we have. Okay, not seen, but definitely heard. Skype announced this maketing move in May - but that might have been a little too late for the Wired deadline. Too bad, because a bold statement like this one ...

"The new breed of online business has no need to advertise."

... really would sound better if your prime example wasn't doing "online advertising, radio spots and ads in selected local cable TV markets", as Skype currently is, according to CNN.

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